Test drive an in-house, Fractional CMO without the
long-term commitment

For growing CPG brands who need senior marketing leadership, fast.

The 90-Day CMO Sprint is a short-term, high-impact engagement designed to give your brand the strategic marketing leadership it needs to stabilize, grow and scale without hiring a full-time executive.

Whether your team is junior, overextended or non-existent, this sprint offers clarity, structure, and momentum to move your business forward, right now.

Who It’s For

The sprint is ideal for consumer product-based companies who:

  • Have a gap in marketing leadership or lack strategic direction

  • Are reacting to short-term challenges (e.g., tariffs, declining performance) with no long-term roadmap

  • Have junior team members or no internal marketing talent

  • Are not ready to hire a full-time CMO but need senior guidance now

How It Works

Weeks 1–3:

Discovery + Diagnosis

  • Deep dive into your business goals, customer journey, retail landscape, and internal resources

  • Full audit of current marketing activities and team structure

  • Identify critical gaps, growth levers, and low-hanging fruit

Weeks 4–8:

Strategy + Implementation

  • Develop a focused 12-month marketing roadmap tied to growth objectives

  • Prioritize and implement quick wins to stabilize performance

  • Optimize your retail and channel marketing approach

  • Provide strategic oversight and direction to internal and external partners

Weeks 9–12:

Team Enablement + Handoff

  • Assess and coach existing marketing staff or vendors/suppliers

  • Identify future needs and potential hiring/upskilling plans

  • Create tools, dashboards, and systems to maintain momentum

  • Deliver final strategy documents and SOPs for continued execution

Walk Away With

  • A clear and actionable marketing roadmap aligned with business goals

  • Improved performance across your top retail or eCommerce channels

  • A stronger, more capable marketing team or a plan to build one

  • Systems to track, measure, and iterate growth initiatives

  • Confidence in your next marketing moves without long-term risk

Investment: $5,500 per month for a 3-month engagement

“Wow! Just wow!”

We have done some marketing programs in the past, but we didn't see much return. We worked with Jenica Oliver and I'm totally sold! We were about to shift our budget away from marketing because it just wasn't working, but with her help we have revised our strategy and we'll be running more programs. Our buyer was threatening to discontinue our product in a number of stores because it wasn't moving, but that has changed!

— CEO, CPG Manufacturer

FAQs

  • The 90-Day CMO Sprint is offered as a flat-fee engagement of $16,500 for the full 90-day period. This rate reflects executive-level marketing leadership, strategic planning, and hands-on team integration, delivering significant value at a fraction of the cost of a full-time CMO.

  • To provide flexibility, payment is split into three equal installments:

    • $5,500 deposit due at contract signing to reserve your spot

    • $5,500 due at the start of month two

    • $5,500 due at the start of month three

    This structure allows you to manage cash flow while securing high-impact marketing leadership.

  • The fee covers all strategic planning, leadership, team coaching, and integration outlined in the Sprint scope.

    There are no hidden fees. Any additional services or extended support beyond the Sprint will be discussed and agreed upon in advance.

  • Every engagement is customized to your specific needs and communication style. You will always know exactly what we’re focused on and what to expect next.

    Our communication will include virtual meetings, email, discussion, debriefs, and reports tied to key milestones and deliverables as outlined in the roadmap we develop for your project.

  • At the conclusion of the Sprint, you’ll receive a comprehensive strategic roadmap and actionable next steps. If you wish to continue working together, you can transition into a retained engagement for ongoing leadership and support. Retained engagements are tailored to your needs and are typically billed as a monthly retainer, with rates based on the required level of involvement.

  • Yes. Brands that move into a retained engagement within 30 days of completing the Sprint receive a 15% discount on their first month’s retainer applied to their first invoice. This makes continued partnership seamless and cost-effective.

  • I provide senior-level marketing expertise, strategic clarity, and team leadership, without the long-term commitment or high salary of a full-time executive.

    The Sprint offers a focused, high-impact engagement that sets your brand up for scalable growth and retail success, with the flexibility to continue as your needs evolve.

  • If you have additional questions about pricing or want to discuss a custom engagement, please contact me directly at jenica@jenicaoliver.com for a free consultation.

Let’s stabilize your marketing, clarify your path forward, and build the foundation for sustainable growth.