Test drive an in-house, Fractional CMO without the
long-term commitment
For growing CPG brands that need senior marketing leadership — fast.
The 90-Day CMO Sprint is a short-term, high-impact engagement designed to give your brand the strategic marketing leadership it needs to stabilize, grow, and scale without hiring a full-time executive.
Whether your team is junior, overextended, or non-existent, this sprint offers clarity, structure, and momentum to move your business forward, right now.
Who It’s For
The sprint is ideal for consumer product-based companies that:
Have a gap in marketing leadership or lack clear strategic direction
Are reacting to short-term challenges (e.g., tariffs, declining performance) without a long-term roadmap
Have junior team members or limited internal marketing capacity
Are not ready to hire a full-time CMO but need senior guidance now
How It Works
Weeks 1–3:
Discovery + Diagnosis
A deep dive into your business goals, customer journey, retail landscape, and internal resources
A full audit of current marketing activities and team structure
Identification of critical gaps, growth levers, and immediate opportunities
Weeks 4–8:
Strategy + Implementation
Development of a focused 12-month marketing roadmap tied to growth objectives
Prioritization and implementation of quick wins to stabilize performance
Optimization of your retail and channel marketing approach
Strategic oversight and direction for internal and external partners
Weeks 9–12:
Team Enablement + Handoff
Assessment and coaching of existing marketing staff or vendors/suppliers
Identification of future needs and potential hiring/upskilling plans
Creation of tools, dashboards, and systems to maintain momentum
Delivery of final strategy documents and SOPs to support continued execution
Walk Away With
A clear, actionable marketing roadmap aligned with your business goals
Improved performance across your priority retail or eCommerce channels
A stronger, more capable marketing team or a clear plan to build one
Systems to track, measure, and refine growth initiatives
Confidence in your next marketing moves without long-term risk
Investment: $5,500 per month for a 3-month engagement
“Wow! Just wow!”
We have done some marketing programs in the past, but we didn't see much return. We worked with Jenica Oliver and I'm totally sold! We were about to shift our budget away from marketing because it just wasn't working, but with her help we have revised our strategy and we'll be running more programs. Our buyer was threatening to discontinue our product in a number of stores because it wasn't moving, but that has changed!
— CEO, CPG Manufacturer
FAQs
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To provide flexibility, payment is split into three equal installments:
$5,500 deposit due at contract signing to reserve your spot
$5,500 due at the start of month two
$5,500 due at the start of month three
This structure allows you to manage cash flow while securing high-impact marketing leadership.
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The fee covers all strategic planning, leadership, team coaching, and integration outlined in the Sprint scope.
There are no hidden fees. Any additional services or extended support beyond the Sprint will be discussed and agreed upon in advance. -
Every engagement is customized to your specific needs and communication style. You will always know exactly what we’re focused on and what to expect next.
Our communication will include virtual meetings, email, discussion, debriefs, and reports tied to key milestones and deliverables as outlined in the roadmap we develop for your project.
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At the conclusion of the Sprint, you’ll receive a comprehensive strategic roadmap and actionable next steps. If you wish to continue working together, you can transition into a retained engagement for ongoing leadership and support. Retained engagements are tailored to your needs and are typically billed as a monthly retainer, with rates based on the required level of involvement.
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Yes. Brands that move into a retained engagement within 30 days of completing the Sprint receive a 15% discount on their first month’s retainer applied to their first invoice. This makes continued partnership seamless and cost-effective.
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I provide senior-level marketing expertise, strategic clarity, and team leadership, without the long-term commitment or high salary of a full-time executive.
The Sprint offers a focused, high-impact engagement that sets your brand up for scalable growth and retail success, with the flexibility to continue as your needs evolve. -
If you have additional questions about pricing or want to discuss a custom engagement, please contact me directly at jenica@jenicaoliver.com for a free consultation.
Let’s stabilize your marketing, clarify the path forward, and build the foundation for sustainable growth.
