A powerful retail presence requires a strong marketing ecosystem, and that begins with holistic understanding.
By gaining a deep understanding of your operations, building relationships across departments, immersing myself in your market and representing your brand with the passion of an in-house team member, I can deliver results completely personalized to your unique goals without the commitment or expense of a full-time executive hire.
When you can no longer grow with your internal marketing resources, I will shepherd you into new territory with expertise and care
Fractional CMO
Your personal marketing partner with decades of genuine CMO experience providing proven, cost-effective solutions.
Award-Winning Multicultural Marketing Expert | Omnichannel Growth Expert
Supporting You With:
Target audience validation with effective communication strategies to engage them
Fact-based product sell-in and review
New product innovation, validation, and testing
Content creation strategy and program development
Hands-on strategic leadership for marketing to diverse audiences
Packaging design strategy, optimization and execution
Proven push / pull tactics to create sell-through and increase velocity
Advertising and media planning
Retailer benchmarks and performance expectations to avoid discontinuation
You Can Expect:
Deep Listening - I listen not only to hear what you’re telling me, but to identify the strategic gaps in what remains unaddressed. This outside perspective allows me to create a comprehensive marketing infrastructure that delivers immediate results while positioning your brand for ongoing growth.
Integrated Leadership - I’ll manage all the moving parts for you, from product innovation to supply chain, team members to client pipelines, optimizing your existing resources while identifying exactly where additional support is needed.
Targeted Retail Partnerships - With my guidance, you'll confidently walk into meetings with the right product lineup, clear brand positioning, high-level retail understanding and an ongoing marketing strategy that proves you’ll add value to their establishment. I'll help you understand who to target first and how to structure your winning pitch.
Proactive Evolution - Opportunities naturally emerge over time, and we stay nimble enough to pivot when necessary without skipping a beat. It all adds up to a laser-focused retail strategy that keeps everyone speaking the same language and working toward the same goals to achieve your business vision.
It all adds up to a laser-focused retail strategy that keeps everyone speaking the same language and working toward the same goals, crafting deals that create genuine value for everyone—you, your retail partners, and the customers you both serve.
FAQs
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I specialize in supporting early-stage and emerging consumer product companies, especially those in the CPG sector. My clients are usually brands seeking to accelerate growth, strengthen their brand presence, and scale profitably across omnichannel retail channels.
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Every engagement is custom-tailored to each client's unique needs. Pricing is based on the number of hours your brand requires multiplied by my hourly rate. I offer a base hourly rate, with discounts available as more hours are utilized. This flexible structure ensures you only pay for the level of support your business truly needs.
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Unlike a traditional consultant, my focus is on driving results rather than producing a set list of deliverables. I operate as a true member of your executive team, partnering with you to identify and address the business’s highest priorities, just as I would in a full-time leadership role.
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Success is measured by tangible business outcomes such as increased sales velocity, improved brand equity, and operational readiness for scale. Together, we define clear objectives and track progress against key performance indicators throughout our partnership.
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Confidentiality is paramount. I operate with the highest level of professionalism and discretion, ensuring your business strategies, plans, and internal matters remain secure and private throughout and after our engagement.
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You’re likely ready if you’re experiencing stalled growth, preparing for a major change, lacking senior marketing leadership, or needing strategic clarity and alignment. If you have internal resources to execute and are committed to scaling, a fractional CMO can help you break through barriers and build a stronger, more scalable brand.
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I work as an extension of your leadership team, providing strategic guidance while mentoring and developing internal marketing talent. My approach is highly collaborative and transparent, ensuring alignment and empowering your team for long-term success.
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Not unless you choose to share that information. Confidentiality and trust are foundational to my approach. I seamlessly integrate into your organization, representing your brand to investors, retailers, and industry partners as a fully embedded executive. This ensures your business appears fully staffed and well-prepared in all external interactions.
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Yes. I help assess talent gaps and support the hiring, onboarding, and training of new marketing team members. My goal is to ensure your organization is set up for continued growth, even after our engagement concludes.
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My availability varies based on current client commitments. Once we determine mutual fit, I can typically begin onboarding within a few weeks. Please reach out to discuss your specific timeline and needs.