Learn how retail PDP optimization and holiday in-store content can drive awareness, trial, and sales for emerging CPG brands this season.

Discover how AI-powered strategies can help consumer brands stand out and get recommended in today’s retail landscape. Learn actionable tips from a Fractional CMO on brand visibility, digital audits, and positioning products for growth in an AI-driven world.

Discover how strategic collaboration between experts in branding, marketing, legal, and photography led to an authentic rebrand. Read about the power of partnership, lessons learned, and how to join the conversation in this behind-the-scenes case study.

Shift from founder‑led hustle to function‑led efficiency. Learn how to build a scalable CPG marketing org that drives growth.

Turn data into stories. Leverage consumer insights to craft retail pitches that persuade buyers and secure shelf space.

Save time and money. Learn market‑tested methods to validate new CPG product ideas before committing significant resources.

Keep retail buyers engaged by creating an innovation pipeline that delivers fresh, data‑backed products beyond simple line extensions.

Identify the tipping points that signal it’s time to move beyond DIY marketing and bring in fractional CMO expertise.

From planograms to promotions, master the basics of retail merchandising to make your CPG product pop on crowded shelves.

Make a killer first impression. Learn what retail buyers look for in shelf‑ready packaging and how to optimize yours for sell‑through.

Explore when a fractional CMO is a cost‑effective way to unlock senior marketing leadership without the full‑time price tag.

Focus on the KPIs that drive sell‑through. Learn the retail marketing metrics that truly matter for CPG brands and how to track them.

Compare deep distribution with wide expansion to decide which retail growth strategy maximizes velocity and profits for your CPG brand.

Use this step‑by‑step checklist to expand from e‑commerce to brick‑and‑mortar retail, covering forecasting, packaging, and buyer outreach.

Discover if your CPG brand is retail‑ready and follow proven steps to get your product into stores and keep it selling.

Expanding into multiple retail accounts is a critical milestone for emerging consumer product brands. But with limited marketing resources, small teams often face the daunting challenge of supporting growth across various channels without burning out or losing strategic focus. Building a lean, high-impact marketing function isn’t just a necessity—it’s a competitive advantage when done right.

Here’s how to sidestep common pitfalls and scale your retail presence with a focused, efficient marketing team.

In today’s digital-first world, innovation doesn’t just start in a lab—it starts on TikTok, Instagram, and Reddit. Social media has become the pulse of consumer interest, where microtrends can rapidly snowball into major market opportunities. One standout example? Kroger’s new Private Selection Cherry Harvest collection, inspired by the viral rise of “cherry red” on social media, and in this case, TikTok.

The beauty of this trend-inspired innovation is that it didn’t come from a high-tech lab—it came from social listening. And thanks to the rise of affordable AI tools, even small and mid-sized brands can do the same.

When it comes to consumer-packaged goods (CPG), brands have mere seconds—typically 3 to 7 seconds—to capture a shopper’s attention in-store or online. In this short window, packaging plays a critical role in telling a brand’s story, differentiating the product, and ultimately converting a browsing consumer into a buyer. While many brands focus on making their packaging visually appealing, the ugly truth is that a "pretty" package alone doesn’t drive sales. Instead, effective packaging must be a combination of clear communication, functionality, and design that resonates with the target audience.

Pop-up shops have become a popular strategy for early-stage consumer brand founders looking to build brand awareness, gain traction, engage customers, and generate buzz around their products. With the right approach, your brand can create unforgettable shopping experiences that capture the attention of your target audience, and drive excitement and sales. Whether you’re popping up at a Farmer’s Market, community festival, or near a store that’s launching your brand, Pop-up shops are a proven way to Pop Out! But with so many brands competing for attention, how do you stand out? Here are five (5) effective ways to make your pop-up shop stand out and command attention.

Breaking into retail is a game-changer for emerging consumer brands. But landing on store shelves is only half the battle—staying there is the real challenge. Retailers want products that sell; without a strategic approach, brands risk being delisted before gaining traction. Follow these 6 steps to get your products into retail and ensure they stay in demand.