Fractional CMO With 20+ Years of Experience Helping Product Brands Scale
Positioning CPG brands to scale with the marketing infrastructure required to expand and sustain retail growth.
You deserve shelf space next to multi-billion dollar brands, but actually getting it can feel like an intimidating proposition.
Whether you’re entering retail for the first time or expanding your footprint, you’re competing for buyer attention with the biggest brands in your category.
There’s no need to panic.
Years of experience have shown me that you don't need a massive marketing department to make the right impression. You need clarity, structure, and strategic thinking that meet the expectations today’s buyers hold.
Your Personal Executive-Level Marketing Partner Providing:
01.
Hands-on Guidance for Emerging and Expanding CPG Brands Ready to Scale Their Retail Presence
You’ve experienced success in e-commerce and may have already secured early retail wins — but now need executive-level guidance to expand strategically, without the expense of a full-time executive hire.
02.
Interim Marketing Leadership for Organizations in Times of Transition
When business is evolving, continuity matters. I provide steady marketing leadership through restructures, leadership changes, major launches, and diversity initiatives.
I've spent decades in those buyer rooms on behalf of major brands. Today, I bring that insider perspective to help you prepare for what buyers actually expect.
Though my title may say Fractional, there’s nothing part-time about my commitment. After more than 20 years of growing product brands, I wouldn’t do this work any other way. I see it as both a responsibility and a privilege to become a seamless extension of your leadership team.
I work alongside you to identify unseen market obstacles before they surface and illuminate the path forward. When growth outpaces your internal marketing resources, I help guide your business into its next phase with experience and care.
Partnership so personal, you’ll forget I’m fractional
By gaining a deep understanding of your operations, building relationships across departments, immersing myself in your market and representing your brand with the passion of an in-house team member, I can deliver results completely personalized to your unique goals without the commitment or expense of a full-time executive hire.
Everything your customers see, touch, understand, and interact with starts with marketing.
