“As our Fractional CMO, Jenica brought invaluable expertise and insights in the CPG sector and played an instrumental role in driving our brand’s growth and positioning.”

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Written by Jenica Oliver

Jenica developed innovative and targeted marketing strategies that improved our market reach, strengthened our brand presence, and enhanced customer engagement.

One of Jenica’s strengths is her data-driven approach. She continuously assessed our marketing initiatives, using analytics to optimize campaigns and improve ROI – steering our company to trust facts over feelings. Her hands-on approach and attention to detail ensured that our projects were not only on-brand but also meeting our business goals.

I highly recommend her to any organization seeking a seasoned marketing professional in the CPG space. She will be a valuable asset to any team fortunate enough to work with her.

— Gary Mac Herring, President, Mary Mack’s

Jenica Oliver

Jenica Oliver is the owner of Blueprint Marketing Group and a seasoned fractional Chief Marketing Officer with extensive expertise in guiding mid-sized consumer packaged goods (CPG) brands. She excels in strategic marketing leadership, providing interim support, developing high-performing teams, and delivering impactful solutions that drive brand growth and success.

Before founding Blueprint Marketing Group, Jenica held key leadership roles at prominent companies such as Pizza Hut, Mission Foods, and Borden Dairy, where she honed her skills in marketing and brand strategy.

An advocate for small and minority-owned businesses, Jenica was honored as the 2024 WBE of the Year by the Women’s Business Council - Southwest. She is also a driving force behind DFW CPG, supporting early-stage and emerging CPG companies as Executive Director and Board Member. In 2024, she was named High Growth Entrepreneur of the Year by The DEC Network for her outstanding work in championing emerging brands.

Jenica actively contributes to various professional organizations, holding leadership roles and serving on several boards. Blueprint Marketing Group, LLC is certified as a diverse-owned business by WBENC and NMSDC. A wife, and mother of 3, Jenica holds an MBA from SMU’s Cox School of Business and a BBA from Texas Tech University’s Rawls College of Business.

http://www.jenicaoliver.com
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“It was a pleasure to work with Jenica Oliver on several marketing innovation initiatives.”
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“Jenica delivered actionable insights that changed how our organization goes to market, spends media dollars, and talks to our consumers.”