“As our Fractional CMO, Jenica brought invaluable expertise and insights in the CPG sector and played an instrumental role in driving our brand’s growth and positioning.”
Jenica developed innovative and targeted marketing strategies that improved our market reach, strengthened our brand presence, and enhanced customer engagement.
One of Jenica’s strengths is her data-driven approach. She continuously assessed our marketing initiatives, using analytics to optimize campaigns and improve ROI – steering our company to trust facts over feelings. Her hands-on approach and attention to detail ensured that our projects were not only on-brand but also meeting our business goals.
I highly recommend her to any organization seeking a seasoned marketing professional in the CPG space. She will be a valuable asset to any team fortunate enough to work with her.
— Gary Mac Herring, President, Mary Mack’s
“Jenica delivered actionable insights that changed how our organization goes to market, spends media dollars, and talks to our consumers.”
Whether it’s planning a podcast buy for early adopters or coaching younger marketing staff members, Jenica demonstrated a level of leadership and commitment to my team and my brand that I have rarely ever seen from a consultant!
— VP, Marketing, E-Commerce & Retail Consumer Packaged Goods
“I have no words to explain how much I have enjoyed working with Jenica Oliver and the value she brought to my company!”
As a small start-up that sells a unique product, I found it very difficult to find a marketing group that could help with marketing needs specific to a small scale and large scale retail setting. As a bootstrapped start-up, we did not have the funds to invest in a huge marketing firm and I had started to give up hope. Jenica has been such a gift to us and really has an impressively vast knowledge of the consumer packaged goods world and how to navigate big box retailers marketing needs. I highly recommend Jenica to anyone!
— Jessica Gore, Tasty Clean