Supporting passionate founders to earn their rightful place on the retail shelf …
by democratizing access to CMO-level expertise.
I never planned to be an entrepreneur.
For over 20 years, I built my career building major brands like Dr. Pepper, starting as a young marketing associate working on Spot, the red dot on 7-Up bottles, working my way up to leadership roles, and eventually my dream position as CMO for major consumer brands.
Marketing came naturally to me. I loved how it connected strategy with creativity, data with emotion, and brands with their consumers. I loved the strategic work, guiding companies through crucial growth phases and helping them navigate retail expansions that transformed their businesses. I loved my job for years until 2016 when, due to a corporate restructure, I said goodbye to my well-loved position.
What began as a temporary consulting bridge to my "next corporate role" turned into a surprising revelation: I could deliver more value by bringing executive-level marketing expertise to brands that couldn't yet afford (or didn't actually need) a full-time CMO.
Instead of building an agency, I chose to show up for my clients the way I always had inside organizations—as a strategic marketing leader focused on retail growth and brand sustainability.
The fractional model allows me to provide genuine CMO-level expertise to companies at crucial growth stages. I've watched too many passionate founders hit a ceiling because they lack the marketing infrastructure to scale effectively. While they've built something customers genuinely love, they struggle to translate that success into sustainable retail growth. That's where I come in.
Whether you're preparing to enter retail for the first time or looking to expand your existing presence, I bring decades of brand marketing expertise without the full-time price tag, building a strategic marketing foundation that allows your company to compete confidently alongside category leaders without sacrificing what makes you special.
Your products deserve their place on the shelf. Let's go out and get it.
A Note about Blueprint Marketing Group:
If you've worked with me before or heard my name through referrals, you might know me as the founder of Blueprint Marketing Group. While my business is still lovingly registered under that name (and you'll see it on invoices and contracts), I've evolved my brand to reflect the deeply personal, executive partnership I provide to every client.
This shift to Jenica Oliver represents the same strategic expertise and personalized approach you've come to expect, now positioned as the authentic personal brand it has always been. Whether you knew me as Blueprint or are meeting me for the first time, you're getting the same passionate commitment to your retail success with a clearer reflection of how I actually work with my clients.
It’s an honor to meet you!
