“It was a pleasure to work with Jenica Oliver on several marketing innovation initiatives.”

Fractional CMO

Jun 4

Whether it was a question of improving our culinary innovation process, helping us look back and look at the big picture on core initiatives, preparing for a successful ideation session or getting in the weeds to help us write concepts for quantitative testing; it is apparent that she brings her very best to the table. Her vast years of experience and zeal for problem solving helped our team push through key hurdles to prepare our marketing calendar for the year ahead and beyond!

— J. Crynes, Cicis

Jenica Oliver

Jenica Oliver is the owner of Blueprint Marketing Group and a seasoned fractional Chief Marketing Officer with extensive expertise in guiding mid-sized consumer packaged goods (CPG) brands. She excels in strategic marketing leadership, providing interim support, developing high-performing teams, and delivering impactful solutions that drive brand growth and success.

Before founding Blueprint Marketing Group, Jenica held key leadership roles at prominent companies such as Pizza Hut, Mission Foods, and Borden Dairy, where she honed her skills in marketing and brand strategy.

An advocate for small and minority-owned businesses, Jenica was honored as the 2024 WBE of the Year by the Women’s Business Council - Southwest. She is also a driving force behind DFW CPG, supporting early-stage and emerging CPG companies as Executive Director and Board Member. In 2024, she was named High Growth Entrepreneur of the Year by The DEC Network for her outstanding work in championing emerging brands.

Jenica actively contributes to various professional organizations, holding leadership roles and serving on several boards. Blueprint Marketing Group, LLC is certified as a diverse-owned business by WBENC and NMSDC. A wife, and mother of 3, Jenica holds an MBA from SMU’s Cox School of Business and a BBA from Texas Tech University’s Rawls College of Business.

http://www.jenicaoliver.com

“It was a pleasure to work with Jenica Oliver on several marketing innovation initiatives.”

“Jenica brings business acumen to an organization from branding and strategy to finance and operations.”

“As our Fractional CMO, Jenica brought invaluable expertise and insights in the CPG sector and played an instrumental role in driving our brand’s growth and positioning.”