“When we began our partnership with Jenica Oliver, our eyes were opened to many new opportunities in our industry.”
Jenica focused on strategy and was able to build a classic CPG marketing function from the ground up; providing guidance, experience, and access to top-quality resources within her network. In the time that Jenica has been our Fractional CMO, she has developed a strong marketing plan and is a strong team leader. We are grateful for all the knowledge and expertise she has brought to our organization and look forward to growing more with her by our side.
— T. Motter, Van's Kitchen
“Jenica brings business acumen to an organization from branding and strategy to finance and operations.”
She is a collaborator and consensus builder, but will not compromise her expectations for delivering results. I have relied on her, and her accomplishments are impressive, especially in the creation of our innovation team, process and go-to-market strategy, which did not exist 2 years ago and today boasts three years of product renovation and disruptive innovation.
— EVP & GM, CPG Manufacturer
“It was a pleasure to work with Jenica Oliver on several marketing innovation initiatives.”
Whether it was a question of improving our culinary innovation process, helping us look back and look at the big picture on core initiatives, preparing for a successful ideation session or getting in the weeds to help us write concepts for quantitative testing; it is apparent that she brings her very best to the table. Her vast years of experience and zeal for problem solving helped our team push through key hurdles to prepare our marketing calendar fro the year ahead and beyond!
— J. Crynes, Cicis