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BUSINESS STRATEGY Jenica Oliver BUSINESS STRATEGY Jenica Oliver

Cracking the Retail Code: How to Get Your Products on Store Shelves (and Keep Them There)

Breaking into retail is a game-changer for emerging consumer brands. But landing on store shelves is only half the battle—staying there is the real challenge. Retailers want products that sell; without a strategic approach, brands risk being delisted before gaining traction. Follow these 6 steps to get your products into retail and ensure they stay in demand.

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