Use this step‑by‑step checklist to expand from e‑commerce to brick‑and‑mortar retail, covering forecasting, packaging, and buyer outreach.

Discover if your CPG brand is retail‑ready and follow proven steps to get your product into stores and keep it selling.

Expanding into multiple retail accounts is a critical milestone for emerging consumer product brands. But with limited marketing resources, small teams often face the daunting challenge of supporting growth across various channels without burning out or losing strategic focus. Building a lean, high-impact marketing function isn’t just a necessity—it’s a competitive advantage when done right.

Here’s how to sidestep common pitfalls and scale your retail presence with a focused, efficient marketing team.

In today’s digital-first world, innovation doesn’t just start in a lab—it starts on TikTok, Instagram, and Reddit. Social media has become the pulse of consumer interest, where microtrends can rapidly snowball into major market opportunities. One standout example? Kroger’s new Private Selection Cherry Harvest collection, inspired by the viral rise of “cherry red” on social media, and in this case, TikTok.

The beauty of this trend-inspired innovation is that it didn’t come from a high-tech lab—it came from social listening. And thanks to the rise of affordable AI tools, even small and mid-sized brands can do the same.

When it comes to consumer-packaged goods (CPG), brands have mere seconds—typically 3 to 7 seconds—to capture a shopper’s attention in-store or online. In this short window, packaging plays a critical role in telling a brand’s story, differentiating the product, and ultimately converting a browsing consumer into a buyer. While many brands focus on making their packaging visually appealing, the ugly truth is that a "pretty" package alone doesn’t drive sales. Instead, effective packaging must be a combination of clear communication, functionality, and design that resonates with the target audience.

Pop-up shops have become a popular strategy for early-stage consumer brand founders looking to build brand awareness, gain traction, engage customers, and generate buzz around their products. With the right approach, your brand can create unforgettable shopping experiences that capture the attention of your target audience, and drive excitement and sales. Whether you’re popping up at a Farmer’s Market, community festival, or near a store that’s launching your brand, Pop-up shops are a proven way to Pop Out! But with so many brands competing for attention, how do you stand out? Here are five (5) effective ways to make your pop-up shop stand out and command attention.

Breaking into retail is a game-changer for emerging consumer brands. But landing on store shelves is only half the battle—staying there is the real challenge. Retailers want products that sell; without a strategic approach, brands risk being delisted before gaining traction. Follow these 6 steps to get your products into retail and ensure they stay in demand.