“As many other smaller but mighty companies, we needed serious marketing guidance as we were growing.”

Brand Audit

May 31

We did not have the funds for a major agency that caters to larger companies or to hire anyone full-time. We were looking for expert advice that was within budget and this is a true investment that is worth it. Every dollar matters and I believe that this is money well spent. Our advice to other small brands is to be prepared to roll up your sleeves and work. This is not a program where you are handing off, it is interactive for both parties and the hard work is worth it. We have already gained so much knowledge about our customer and will be vastly more aligned for retail.

— Angela Kornas, Founder, Honey Cloudz

Jenica Oliver

Jenica Oliver is the owner of Blueprint Marketing Group and a seasoned fractional Chief Marketing Officer with extensive expertise in guiding mid-sized consumer packaged goods (CPG) brands. She excels in strategic marketing leadership, providing interim support, developing high-performing teams, and delivering impactful solutions that drive brand growth and success.

Before founding Blueprint Marketing Group, Jenica held key leadership roles at prominent companies such as Pizza Hut, Mission Foods, and Borden Dairy, where she honed her skills in marketing and brand strategy.

An advocate for small and minority-owned businesses, Jenica was honored as the 2024 WBE of the Year by the Women’s Business Council - Southwest. She is also a driving force behind DFW CPG, supporting early-stage and emerging CPG companies as Executive Director and Board Member. In 2024, she was named High Growth Entrepreneur of the Year by The DEC Network for her outstanding work in championing emerging brands.

Jenica actively contributes to various professional organizations, holding leadership roles and serving on several boards. Blueprint Marketing Group, LLC is certified as a diverse-owned business by WBENC and NMSDC. A wife, and mother of 3, Jenica holds an MBA from SMU’s Cox School of Business and a BBA from Texas Tech University’s Rawls College of Business.

http://www.jenicaoliver.com

“As many other smaller but mighty companies, we needed serious marketing guidance as we were growing.”

“I have no words to explain how much I have enjoyed working with Jenica Oliver and the value she brought to my company!”