“Working with Jenica has been a game-changer for my brand.”
She brings a rare blend of strategic insight, regulatory expertise, and creative vision that helped me see my business through a much sharper lens. During our brand audit session, she walked me through the critical areas of compliance, packaging, and claims.
Beyond compliance, Jenica helped me better define my target audience, encouraging me to move beyond basic demographics and hone in on the psychographics and real-life occasions where my product fits. Thanks to her, I now have a clearer brand proposition, stronger messaging, and a plan to position Herb & Orchid not just as a wine alternative, but as a wellness-focused beverage for midlife women seeking beauty and balance.
She also provided honest, practical advice on social media. Acknowledging my challenges as a solo founder while suggesting AI tools and virtual assistant solutions to take the load off my shoulders. Her recommendation to work with my current graphic design team on updated visuals and brand documents, grounded in a mood board and consumption occasions, was incredibly helpful and aligned with my long-term goals.
Jenica doesn’t just check boxes. Her insight has already begun elevating my brand, and I’m excited for our next steps together.
– Terrika, Founder of Herb & Orchid
