She brings a rare blend of strategic insight, regulatory expertise, and creative vision that helped me see my business through a much sharper lens. During our brand audit session, she walked me through the critical areas of compliance, packaging, and claims. 

Beyond compliance, Jenica helped me better define my target audience, encouraging me to move beyond basic demographics and hone in on the psychographics and real-life occasions where my product fits. Thanks to her, I now have a clearer brand proposition, stronger messaging, and a plan to position Herb & Orchid not just as a wine alternative, but as a wellness-focused beverage for midlife women seeking beauty and balance.

She also provided honest, practical advice on social media. Acknowledging my challenges as a solo founder while suggesting AI tools and virtual assistant solutions to take the load off my shoulders. Her recommendation to work with my current graphic design team on updated visuals and brand documents, grounded in a mood board and consumption occasions, was incredibly helpful and aligned with my long-term goals.

Jenica doesn’t just check boxes. Her insight has already begun elevating my brand, and I’m excited for our next steps together.

– Terrika, Founder of Herb & Orchid

We did not have the funds for a major agency that caters to larger companies or to hire anyone full-time. We were looking for expert advice that was within budget and this is a true investment that is worth it. Every dollar matters and I believe that this is money well spent. Our advice to other small brands is to be prepared to roll up your sleeves and work. This is not a program where you are handing off, it is interactive for both parties and the hard work is worth it. We have already gained so much knowledge about our customer and will be vastly more aligned for retail.

— Angela Kornas, Founder, Honey Cloudz