Jenica focused on strategy and was able to build a classic CPG marketing function from the ground up; providing guidance, experience, and access to top-quality resources within her network. In the time that Jenica has been our Fractional CMO, she has developed a strong marketing plan and is a strong team leader. We are grateful for all the knowledge and expertise she has brought to our organization and look forward to growing more with her by our side.

— T. Motter, Van's Kitchen

She is a collaborator and consensus builder, but will not compromise her expectations for delivering results. I have relied on her, and her accomplishments are impressive, especially in the creation of our innovation team, process and go-to-market strategy, which did not exist 2 years ago and today boasts three years of product renovation and disruptive innovation.

— EVP & GM, CPG Manufacturer

Whether it was a question of improving our culinary innovation process, helping us look back and look at the big picture on core initiatives, preparing for a successful ideation session or getting in the weeds to help us write concepts for quantitative testing; it is apparent that she brings her very best to the table. Her vast years of experience and zeal for problem solving helped our team push through key hurdles to prepare our marketing calendar fro the year ahead and beyond!

— J. Crynes, Cicis

Jenica developed innovative and targeted marketing strategies that improved our market reach, strengthened our brand presence, and enhanced customer engagement.

One of Jenica’s strengths is her data-driven approach. She continuously assessed our marketing initiatives, using analytics to optimize campaigns and improve ROI – steering our company to trust facts over feelings. Her hands-on approach and attention to detail ensured that our projects were not only on-brand but also meeting our business goals.

I highly recommend her to any organization seeking a seasoned marketing professional in the CPG space. She will be a valuable asset to any team fortunate enough to work with her.

— Gary Mac Herring, President, Mary Mack’s

Whether it’s planning a podcast buy for early adopters or coaching younger marketing staff members, Jenica demonstrated a level of leadership and commitment to my team and my brand that I have rarely ever seen from a consultant!

— VP, Marketing, E-Commerce & Retail Consumer Packaged Goods

As a small start-up that sells a unique product, I found it very difficult to find a marketing group that could help with marketing needs specific to a small scale and large scale retail setting. As a bootstrapped start-up, we did not have the funds to invest in a huge marketing firm and I had started to give up hope. Jenica has been such a gift to us and really has an impressively vast knowledge of the consumer packaged goods world and how to navigate big box retailers marketing needs. I highly recommend Jenica to anyone!

— Jessica Gore, Tasty Clean

We did not have the funds for a major agency that caters to larger companies or to hire anyone full-time. We were looking for expert advice that was within budget and this is a true investment that is worth it. Every dollar matters and I believe that this is money well spent. Our advice to other small brands is to be prepared to roll up your sleeves and work. This is not a program where you are handing off, it is interactive for both parties and the hard work is worth it. We have already gained so much knowledge about our customer and will be vastly more aligned for retail.

— Angela Kornas, Founder, Honey Cloudz